Volvo relaunches Polestar as standalone electric car brand

Volvo relaunches Polestar as standalone electric car brand

0 comments 📅06 July 2017, 10:30

STOCKHOLM – Geely-owned automaker Volvo Cars wishes make its Polestar Performance business a standalone brand within the group, focusing on galvanizing cars, the company said on Wednesday.

The company said Polestar would change “a new separately-branded electrified global high performance car company.”

Polestar, bought by Volvo in 2015, inclination produce own-brand vehicles while continuing to deliver high-performance upgrades to Volvo vehicles.

Thomas Ingenlath, who as elder vice president of design has been the man behind Volvo’s recent clean and admirable new designs, will be Polestar’s CEO. Jonathan Goodman, Volvo’s senior VP of communications, desire be Polestar’s chief operating officer.

Autoblog spoke with Ingenlath and North America CEO Lex Kerssemakers at the Geneva Auto Exhibit in March, where they spoke of Volvo’s future on many fronts, including Polestar’s budge into EVs and hybrids.

Said Ingenlath in Wednesday’s announcement: “I am really excited to get up the challenge of establishing this exciting brand, developing a fabulous portfolio of bespoke products and channelling the passion we org throughout the Polestar team. The next chapter in Polestar’s history is just genesis.”

The new offering will be mainly electric vehicles, aimed at competing with Tesla and the Mercedes AMG separating on battery supercars. “Polestar will be a credible competitor in the emerging global vend for high-performance electrified cars,” Volvo’s announcement said.

Major markets are probable to include China and the United States.

Reporting by Anna Ringstrom, with additional papers from Autoblog.

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