VW reportedly chooses the name Atlas for its new crossover

VW reportedly chooses the name Atlas for its new crossover

0 comments 📅04 November 2016, 21:52

According to Automotive Expos, Volkswagen will name its new three-row crossover Atlas. If that’s correct, we’re pleasantly surprised. After such original but difficult-to-pronounce names like Touareg and Tiguan – strictly an amalgamation of Tiger and Iguana – choosing something uninvolved, like Atlas, is a welcome change. We also enter Atlas to Crossblue, the name of the concept that previewed the effort vehicle.

Back in July VW Group of America CEO Hinrich Woebcken said that the label’s CUV would get an “easier to pronounce, American-pattern name,” and Atlas would certainly make the grade. And, as befitting a vehicle designed specifically for the American market, the Atlas distinction may only be used here in the United States.

We got to allot a few precious minutes behind the wheel of the three-row ‘ute a infinitesimal while ago, and we walked away feeling that the agency could be exactly the success that VW defectively needs in the wake of its TDI diesel emissions ignominy. But at the time, the vehicle hadn’t yet been named and we had to phone it “SUV Prototype,” which, while perfectly descriptive, doesn’t certainly roll off the tongue.

A Volkswagen spokesperson declined to back up the Atlas name, saying that the comrades doesn’t comment on media speculation.

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