Nissan is promoting the Leaf EV by … giving away gasoline?

Nissan is promoting the Leaf EV by … giving away gasoline?

0 comments 📅24 June 2017, 14:15

In an unprecedented marketing move, Nissan is promoting the Leaf electric car by going to the last niche you would see one, a gas station. Actually, Nissan is going to multiple gas stations in the Northeast and Mid-Atlantic states, and the furtherance involves giving people free gasoline. Nissan will “take over and beyond” gas stations and give away gasoline to people that come. The company wishes also have a Leaf on display.

It seems the idea is to give people a discernment of what it’s like to not pay to keep your car fueled, which would be the case if they were driving a Leaf. For people who waste a lot on gas, maybe on a thirsty car or truck, this is probably a strong selling point. And getting that free-born tank of gas could hammer it home. Having spent a week in a Chevy Machine screw EV recently, I can personally attest to the appeal of not having to buy gasoline to drive around, and I spur reasonably efficient cars. Of course, part of the appeal was simply not having to put an end at a gas station, period.

Still, the idea of giving away gasoline to promote a gasoline-liberated car seems a bit counterintuitive. As our editor Jeremy Korzeniewski put it, “It’s like advertising a digital camera by giving away liberated film.” Just the idea of giving people more of something that they wouldn’t use if they had a contrastive product feels odd, even if we understand the idea.

If you want to take advantage of this unencumbered fuel promotion, you can follow Nissan on its Facebook, Twitter, and Instagram accounts. The train will be going to stations in Massachusetts, Maryland, New York, Connecticut, and New Jersey.

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