Mitsubishi is killing the Lancer this summer

Mitsubishi is killing the Lancer this summer

0 comments 📅08 April 2017, 00:00

The undersized sedan segment is going to get a little smaller this summer. At a Mitsubishi episode last night, the company discussed its new focus on the crossover market. It left us wondering where this leaves the approaching of Mitsubishi sedans. We asked executive vice president and COO of Mitsubishi’s North American separating Don Swearingen about this, and he said the Mirage G4 will remain on the market to run some sedan demand, but that Lancer production will end this August.

Swearingen did spell out that there will probably be leftover stock for a few months after the end of forming, but that the car would effectively be gone this summer with 2017 its finishing model year. He said the sedan market is shrinking and the company needs to require sure any new product it develops is profitable, which is why Mitsubishi continues to shift its well- to the ever-growing crossover market and there are no current plans for a new Lancer. It should also be well-known that the current Lancer was introduced a decade ago and wasn’t terribly competitive to enter on with. Still, we’ll miss the Lancer line, even if it was only for the hope that we’d see another Lancer Developing someday.


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