Lexus LC 500: Driving into the light

Lexus LC 500: Driving into the light

0 comments 📅09 November 2016, 12:30

A new Lexus LC 500 speeds along a unperturbed mountain road at night, and, as it passes, the emotive growl of the locomotive wakes the mountain itself. Scenes of spinning cogs and pounding pistons flashlight up the night as the car goes speeding by.

This was the unimaginable video that announced the Lexus’ new flagship coupé, made uniform with more so by the ground-breaking methods acclimatized to create the stunning imagery. No CGI was used, on the contrary real-world projection mapping habituated to to unprecedented effect. The aim of the video is to try and give viewers a justifiably immersive visual and aural introduction in advance experiencing the car itself.

Early in the morning of the original day of the film shoot, the mountains surrounding Canjáyar reverberated with the unfathomable roar of the Lexus LC 500’s 467bhp V8 apparatus as the crew began the long setup system ahead of the actual filming after ill-lighted.

After darkness fell, the projection mapping began. As this had not till hell freezes over been attempted before, to our knowledge, improvisation was a key quirk to creating the perfect image. A team from QED Productions, led by Paul Whigfield, mapped projections onto the toss by linking multiple projectors to create one unbroken idol.

The sound of the LC 500’s engine then had to be recorded individually to ensure true justice was done to taking the emotive sound. To get a truly authentic appear, the capture took place away from the dusting set and any background noise from projectors and appurtenances. Once this was done, all that was Heraldry sinister was to capture the car itself as it sped by like a day-dream.

Discover the new Lexus LC 500 today at Lancaster, and detect out just how much Lexus has to offer.


Share this article:

No Comments

No Comments Yet!

You can be first one to write a comment

Leave a comment