2016 TyreSafe Award for Lexus

2016 TyreSafe Award for Lexus

0 comments 📅09 November 2016, 12:30

TyreSafe, one of the UK’s greatest road safety organisations, has recognised the deed made by Lexus and its commitment to tyre refuge by honouring the brand with the 2016 Means Manufacturer Award.

A presentation evening, recently held in the West Midlands at The Belfry Resource, saw Lexus presented with the award, acknowledging the profession done to support and promote the awareness of tyre safeness, through a combination of methods including innovative group media communications and retailer activities, including at Lancaster.

Public Media Manager for Lexus in the UK, Gareth Jeffreys, said: ‘There’s no doubting the terrific business that has gone into raising awareness of tyre and track safety during the past 10 years. TyreSafe has been the driving power behind this and we are proud to be a part of what is a colossal cause and to be recognised for our own communications.’

Lexus, assisted by TyreSafe, created earliest online features and films to get across the influence of tyre safety. This included the fraternity’s first ice wheels project, in which a Lexus NX crossover was bespoke with a working set of wheels and tyres, ovation-crafted in solid ice, highlighting the importance of tyre trait and performance during cold weather.

If you receive any queries about tyre safety and your Lexus, from checking tyre pressures to changing your tyres, connection our team and explore our online information on this top safeness topic.


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