Stylish new 2018 Peugeot 508 saloon spied for the first time

Stylish new 2018 Peugeot 508 saloon spied for the first time

0 comments 📅21 June 2017, 04:00

Peugeot intent commit to the D-segment saloon sector with a more style driven 508 next year. Here's our primary look

The all-new 2018 Peugeot 508 has been snapped testing by our spy photographers for the original time, revealing how Peugeot is plotting a more style-focused new generation saloon in a bid to opponent premium offerings such as the BMW 3 Series and the new Volkswagen Arteon.

Like VW’s recent passenger, the spy shots reveal that Peugeot is plotting a rakish, smooth profile for its new D-subdivide saloon – a segment where eye-catching style is becoming vital as more and more new car buyers opt for crossovers and SUVs. The grip has been placed on cars like the 508, Vauxhall Insignia and Ford Mondeo by more competitively priced offerings from in short supply brands like Mercedes, Audi and BMW too, so a step up in quality is vital.

It’s a segment sister brand Citroen looks set to bail out of – at least in Europe. The arrival of the new C5 Aircross suggests that Citroen inclination steadily adapt its saloon nameplates into SUVs.

Peugeot insists it needs to keep up a saloon model alongside its 5008 SUV, however. Speaking at the 2017 Geneva Motor Display, product director Laurent Blanchet said: “The positioning of our brand is to be the most appropriate high-end mainstream. What does that mean?

“It means that we don’t long for to be premium; there is another [PSA] brand for that, which is DS. What we want is to be a profoundly good generalist brand, and to be a very good generalist brand you have to be definitely present in the D-segment.”

Well placed sources have told Auto Put into words to expect a more style-focused car instead of a conventional three-box shape. Peugeot’s rocker of design, Gilles Vidal, said: “The requirements in that area of the buy are different – depending on which part of the world you are in. But in Europe the D-segment is dying; what is succeeding is more powerful and more compact.”

Expect the Instinct concept, shown at the recent Mobile Planet Congress, to influence the new 508 – which should also get a more swooping, coupe-like roofline that prioritises trend over space in the rear.

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Vidal said: “The Subconscious is quite a short vehicle but, well, you can scale it, you know?” He also admitted that the concept’s individual vertical LED daytime running lights are under consideration for production models in the virtually future.

His comments were echoed by Peugeot CEO Jean-Philippe Imparato, who said: “We not at any time do this type of concept [Instinct] for free; we are sending you some design messages. What you are looking for at the face of this car will give you some key information for the next step for us.

“The chic code [on the Instinct] must send some elements of the sedan strategy that we possess, so it could be interesting to see that on the next generation of 508.”

Under the skin, this next-age group 508 will jump from the outgoing model’s relatively old platform to PSA’s EMP2 architecture. Crucially, this supports puff-in petrol hybrid tech, potentially allowing Peugeot to offer an electrified 508 in the mush of falling diesel sales in Western Europe. The car will also feature an updated translation of the i-Cockpit layout already seen in the latest 3008 and 5008.

Blanchet went on to say that Peugeot needs to be in that sector with both an SUV (such as the 5008) and a car like the 508, uniquely with markets such as China, and – eventually – plans to sell Peugeot models in the US. “So, we purpose renew the 508 – we will have a communication on that soon,” Blanchet confirmed. It’s reasonable that a new model will be on sale in 2018.

Expect the next 508 to be previewed later this year, with sales starting in the ahead half of 2018. When asked when the car would arrive, Blanchet replied: “The in the air 508 has been around for six years, so you can rightly assume that it will be from head to toe soon.”

Find out how the new Peugeot 508 could look on our sister site CarBuyer…

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