From MPV to SUV: designing the new Peugeot 3008:

From MPV to SUV: designing the new Peugeot 3008:

0 comments 📅14 December 2016, 01:45

We go subsidize to the beginning of Peugeot's journey from chunky MPV to sharp SUV with the new 3008

It starts in a secret studio at Peugeot’s conceive headquarters in Paris, where Marion David, discredit manager for the 3008, has been working on the enterprise since 2012. “The original 3008 was a concept we started on in 2004, at a period when SUVs were just stout 4x4s,” says Marion. “We were worrying to attract female buyers by considering their frustration with their cars. They wanted reputation and value, and the compact MPVs available to them were not significance symbols – they highlighted that you were a dam or a father, and there was a loss of driving happiness.”

The new car is based on the PSA family’s latest EMP2 platform, which brings stupendous technological and weight advantages. It features the duplicate generation of Peugeot’s i-Cockpit, with a considerable-set 12-inch digital display in face of the driver, an eight-inch touchscreen for infotainment and seamanship, and a small steering wheel for a sportier stroke. 

Marion and Peugeot’s chief designer Gilles Vidal then direct us to a studio with early styling bucks on exhibit, as well as some interior mock-ups that direct early ideas and how the design evolved during the car’s event.

Vidal explains the treat to us, revealing that the vehicle concept was signed off in 2012, the realm of possibilities of style was made a year later, then in 2014, originate details were finally decided upon – with testing at every position. Polystyrene, clay and resin models were made, with increasing duty, and these were used for feedback from customers to investigation concepts and adjust the design direction. “We wanted to revisit the 3008 heart,” says Vidal. “There were so numerous questions about proportions, looking at attributes of SUVs, and there was lots of revelation from the Quartz concept (displayed at the Paris Motor Make known in 2014) and the HX1 concept (seen at 2011’s Frankfurt lead).

“We eliminated the one-box look of the old car with a more vivid bonnet and played with the ‘black diamond’ C-pile, looking at different angles. We finally undisputed on a chrome piece around the window borderline and an expressive front end, with the claws of a lion in the headlights.”

Buyers asked for a greater up between softness and tightness, Vidal tells us, which led to the more on end front end. “The grille design is fully new,” says Vidal. “This car is a renewal, so in a way, we’re starting from delete and doing something different.

“Customers also told us that the imagin lights looked too small, so we made a styling steadfastness to make them bigger. There’s no split tailgate on this facsimile – we put
it on the original car to move it towards a crossover, but now it’s active towards being a pure SUV, it isn’t needed.

“We’ve put a immense deal of effort into design item – we have to increase the perceived quality to inform appropriate push Peugeot upmarket.” That new, more perquisite approach is particularly evident on the inside, as Eric Dejou, engagement manager for interior design, explains: “Each fare has their own world and we have to deliver for each yourselves.

• Building the 3008: inside Peugeot’s Sochaux root

“Some things had to be kept, such as references to the domain of aviation with our toggle switches, then adding new technology like wireless phone charging and i-Cockpit.

“We’re very much close from the engineering concept to the assembly car, so we’re very proud.”

Colours and trims manager Benoit Morin took us Sometimes non-standard due to more of the interior details that trace out the new car: “We have three finishes on an all-new, more thick seat, some with orange stitching,” he told us. “We played with rough-spoken and soft materials inside, so there’s construction on the dash and rougher wood finishes on some models.”

While new cars of course have to be tested on the road, these days effective reality plays a part, too, and we were allowed to parallel the old and new 3008 interiors in the brand’s virtual fact ‘cave’. This wraparound experience, developed in-homestead at Peugeot, allows engineers to work in jam-packed scale, validating the style and perceived excellence before making a physical mock-up. When the sooner stages of testing began, Peugeot took a new Citroen C4 Picasso and modified it to role the interior relationship between driver, seats and controls. It steady took Peugeot three months to umpire fix on the perfect positioning of the door mirrors for visibility, design and aerodynamics.

So have all the years of hard event work paid off? We’ll let you be the judge, but in our eyes, Peugeot has turned the 3008 into a smart and practical SUV, with one of the best interiors in the duty.

Q&A Gilles Vidal: Peugeot design head

What does it take possession of to design the next Peugeot success piece? What challenges has the new SUV posed? And what’s next for the variety? Styling chief reveals all.

How is Peugeot adapting with new boss Jean-Philippe Imparato coming in? Are things changing, or is he keeping things as they were?

“Things are not successful to change too much, I don’t think. Of course, he is affluent to have his own style, but there is a very hot coherent strategy going on with a equitably long perspective. I think it is very noted to know what you want to be 20 years from now.” 

So, the 3008 has now transitioned from MPV to SUV. Is the orthodox multi-purpose vehicle dead as we identify it? Will we see another one?

“For us, the MPV is a vehicle that you want, but one you don’t desire. With an SUV – if it is big enough inside, pragmatic enough and modular enough – you have the aggregate you find in an MPV but in a more desirable body, so it’s more valuable. To us, the influential MPV is finished.”

Does that mean every prototype of car will change, though?

“I think this is valid for most segments imaginable. At Peugeot, every slice has that vision. How do you question the existing to give rise to more value and better experiences to people? You last will and testament see in the next models.”

What are you most glad with on the 3008?

“It had to have the codes of an SUV. Big wheels, turf clearance, a front end that stands out and a yearn bonnet. At the same time, we stand for luxury and efficiency, so we want a tough looking car that is soundless slim and efficient. All this is present – uniform in an SUV.”

How will-power the 3008 differ around the world?

“We try to cause global cars. Before, we had a strategy to impel many local cars for local markets, but now we labour on cars that can match the taste of customers in unlike regions. There will be slight changes about the world – for example, 3008 is slightly longer in China because it needs more cubicle quarters in the back. But that’s the only difference.” 

Does intriguing a car for a global audience allow you to be more ingenious, or is it more constrained?

“A bit of both, actually. There is such a matter as  universal design language: you are a marque and you need to be that brand everywhere in the humankind. Peugeot can’t be Chinese-looking to sell in China – Chinese people will-power buy Peugeots because they’re French cars. You don’t buy a [Ford] Mustang because it’s Chinese – you buy it because it’s a Mustang. It is completely simple. It’s not so hard to fit the design worldwide.”

But firmly a 3008 built for Brazillian customers doesn’t desideratum to be as luxurious as one built for the UK? Buyers want contrastive things, right?

“Customers have conflicting preferences. We have to offer specific solutions for the middle or the equipment. But it’s quite clear for us to have a worldwide concession of how cars work.”

What makes a Peugeot a Peugeot, then?

“Everybody is right at styling – not everyone is good at design. The automotive hustle needs to push automotive experiences for people. For me, it starts private. We launched i-Cockpit on the 208. Some people liked it and some journalists establish it disconcerting. But we are car geeks, and I am designing cars for stable people.”

• Peugeot Advanced Grip Call the tune winter test

How has i-Cockpit been received? How does the marred-generation system move the game on?

“We had to look at how we could originate safety better, ergonomics better, and also engender new sensations to the driver. With the new i-Cockpit on the 3008, you can nave your attention from instrument to passage in half a second.”

What’s your approach on the design of the Peugeot 3008? Let us know in the comments…

Peugeot 3008 Rare

• New Peugeot 3008: in-depth pilot to the new SUV

  • • Peugeot CEO talks future plans and new 3008
  • • From MPV to SUV: conniving the new Peugeot 3008
  • • Building the 3008: inside Peugeot’s Sochaux herb
  • • Peugeot 3008 safety: what makes a 5-morning star Euro NCAP car? 
  • • Peugeot i-Cockpit and the new tech of the 3008 explained
  • • Peugeot Advanced Hold Control winter test
  • • Behind the scenes at the 3008 weigh on reveal

• Test of time: 3008 minutes in a Peugeot 3008
• Peugeot 3008 DKR agreeable for 2017 Dakar rally
• New Peugeot 5008 turns on the opulence


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