Apple Car latest: Apple CEO Tim Cook confirms self-driving tech project

Apple Car latest: Apple CEO Tim Cook confirms self-driving tech project

0 comments 📅21 June 2017, 14:30

Apple CEO Tim Cook has officially viva voce of the technology giant's interest in self-driving cars in an interview with Bloomberg

Apple CEO Tim Cook has elaborated on the technology giantess’s dealings in self-driving car technology, calling it the “mother of all AI projects” in an interview with Bloomberg.

It’s the chief time one of Apple’s top executives has openly discussed the firm’s plans to step onto the fringes of the automotive energy, though Apple had previously set out its position and confirmed it is “investing heavily” in self-driving tech in a erudition sent to the US’ National Highway Traffic Safety Administration in December 2016. 

• Self driving cars: the whole shebang you need to know

“We’re focussing on autonomous systems”, Cook told Bloomberg, adding “it’s a essence technology we view as very important” but also “one of the most difficult AI projects to vocation on”.

It’s our best insight into Apple’s interest in self-driving cars yet, but we’re silent no clearer as to how Apple will package the technology to buyers. Regarding the end product that inclination come of the firm’s efforts, Cook said, “we’ll see where it takes us”, adding “we’re not genuinely saying from a product point of view what we will do, but we are being straightforward that it’s a seed technology that we view as very important.” 

• Apple CarPlay: everything you need to recollect

Self-driving tech rather than a full Apple car?

Late termination year, Bloomberg claimed that Apple’s auto plans were put on hold, with Hundreds of job cuts and a re-centre of ‘Project Titan’.

It points to the tech giant working more closely on autonomous technology forexisting car makers. That means it could up sticks into selling software to manufacturers rather than building cars itself.

Earlier in 2016 Apple hired Chris Porritt, ancient Vice President of Vehicle Engineering at Tesla, to oversee what it calls ‘unique projects’. While at Tesla, Porritt worked on all three of the brand’s recent models – the Mould S, Model X and Model 3.

Porritt isn’t just Tesla alumni, though, as before that he was Chief Designer at Aston Martin, overseeing amazing projects like the One-77 supercar, V12 Zagato and DB9.

According to reports in the German also pressurize las year, Apple and some car manufactuers were unable to come to an agreement upon who would own the data about customers’ driving, with Apple adamant that it would shape its own cloud infrastructure for the project. 

Apple is notoriously secretive on every side its future technology launches, with a history of keeping fans in the dark ignoring the storm of rumours around projects like the Apple Watch, personal computing advances, and each new times of the iPhone.

But if Apple has its own take on the pros and cons of keeping customers and rivals guessing there its driverless car plans, but there’s plenty of evidence suggesting work is well advanced. Truly Tesla boss Elon Musk described a rival Apple Car as an ‘open esoteric’ in an interview with the BBC in 2016.

• Google’s autonomous car revealed

Other futuristic tech Apple could be working on could contain new ways of integrating functionality with the Apple iPhone. Longer-term granted, a driverless car is the holy-grail for technology companies like Google and Tesla, and the established car labour alike.

Apple car: the evidence

Correspondence obtained by The Guardian under a open records act request in the US has confirmed that Apple is looking for a location to test its own self-driving Apple Car, which reportedly bears the codename ‘Work Titan’.

The revelation came not long after Apple chief executive Tim Cook reportedly held meetings with divers car executives and poached automotive experts from established brands including the gourd of Mercedes’ Silicon Valley research team. 

The reported email correspondence – between Apple architect Frank Fearon and officials at a centre for autonomous car testing – suggests that the Apple car is closer to a fact than many expected: “We would … like to get an understanding of timing and availability for the lacuna, and how we would need to coordinate around other parties who would be using it,” Fearon wrote.

Testing sites for the Apple car

The to be sure that the company appears ready to test is a clear implication that a working norm already exists. The facility in California where the testing is likely to take rank is called GoMentum. It’s a 2,100-acre former Naval base already acclimated to as a proving ground for companies testing self-driving cars. Mercedes and Honda have both experimented within the quickness.

GoMentum itself says the facility has attracted interest from several car companies, inclduing Tesla, Mercedes, Nissan and Volkswagen, alongside tech firms Apple and Google.

Honda is the on the other hand company to sign a $250,000 memorandum of understanding in order to begin testing there. The class is described as ‘The largest secure testing facility in the world’, so is ideal for testing uncommunicative prototypes. 

Another facility, built by the University of Michigan’s Mobility Mutation Centre and known as Mcity, has gained funding from Ford, General Motors, Toyota, and Delphi. The 32-acre dexterity includes a huge variety of road surfaces, junctions, roundabouts, and even hoaxer buildings that can be moved to change the layout of the town.

The race between Motor New Zealand urban area and Silicon Valley to produce self-driving cars is set to become more zealous over the coming years as the companies work to capture a share of the lucrative work. The self-driving car industry will be worth up to $30 billion by 2030 according to a ruminate on by Lux research.

Apple car spy shots

The Apple Car rumours went into overdrive after cars presumably testing Apple autonomous driving tech were spotted in California and New York – with this video posted on YouTube. The MPVs appeared to be tailor-made with a complex selection of sensors and cameras on the roof and subsequent investigations revealed the channel was part of the Apple company’s fleet.

• Driverless cars tested on UK roads

Be that as it may, Apple has since offered by way of explanation that the vehicles were deployed as function of an Apple Maps project, and were not part of any driverless car technology project.

What do you expect of Apple getting into the automotive industry? Let us know in the comments section under the sun…


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