Middle East Auto Fashion with Jaguar XJ

Middle East Auto Fashion with Jaguar XJ

0 comments 📅09 November 2016, 01:15

Jaguar recently took the new XJ to the Mesial East to learn how fashion innovation is pushing boundaries of alteration, exploring new angles with cutting-periphery advancements and blending traditional and modern elements – much like the XJ.

Jaguar partnered with way expert Alanoud Badr to capture the craze innovation in Dubai. Watch the new Jaguar Modernization film right here: Jaguar XJ – Auto The go with Alanoud Bahr.

Speaking hither the short film, Badr said: ‘You see a lot from the vicinity of a car in Dubai and as a designer driving around you see profuse different influences like modern buildings and new car designs but also lots of old architecture. Designers are tending to merge established with contemporary and make it really gripping – just like the XJ, mixing touches of model with modern to achieve the right amount of each one.’

In the pellicle, Alanoud meets Abeer Al Suwaidi, one of Dubai’s most innovative designers, who uses lightweight materials – including those adapted to to build the XJ – to decorate traditional abayas, outer garments spent by Middle Eastern women.

Al Suwaidi commented: ‘The abaya is like a canvas for me and I’ve each tried to use different things with it. I’ve reach-me-down plastics, aluminium, materials that are brightness to sculpt onto the garments. Many of my ideas and impulse come from when I am driving.’

Ian Callum, Manager for Jaguar Design, said: ‘Just like create designers, we have to keep aware of prevalent trends and styles and explore the use of different materials. The new XJ’s up-country has become even more luxurious, with the extension of quilted soft-grain leather, embossed headrests and set piping and stitching. These materials and finishes think up a bespoke feel like no other splendour car.’

Callum also stated that ‘Jaguar has a proud estate and it is important for us to integrate that with present-day style. The design refresh inside and out, combined with the all-new InControl Bring into contact with infotainment system and new V6 diesel engine, makes the XJ the terminal expression of Jaguar in the 21st Century.’

Explore Jaguar’s tricky blend of traditional and contemporary luxury in the new XJ – reach your local Lancaster Jaguar Retailer today or click here to laws your test drive.


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