The Volkswagen Group switches official language to English

The Volkswagen Group switches official language to English

0 comments 📅14 March 2017, 16:15

The Volkswagen Circle can’t be fairly thought of as entirely German anymore, so the news that the company is switching its bona fide language to English to help attract managers and executives is a rational, if surprising, verdict. While many VW Group companies are still staidly German in character and civilization, consider the other companies that it controls: Bentley (British), Bugatti (French), Ducati and Lamborghini (Italian), Skoda (Czech), Scania trucks (Swedish), and Rear end (Spanish). Not to mention the large Volkswagen Group of America operation, which constructs cars in Chattanooga, TN.

Volkswagen’s express motivation is to improve management recruitment – making sure the company isn’t losing out on candidates for substantial positions because they can’t speak German – and that’s inherently prudent in a globalized economy. Particularly considering, like it or lump it, that English is the lingua franca of said universal economy. It also should make it inherently easier to communicate between its life-wide subsidiaries and coordinate operations.

It’s hard to say for sure if this will be enduring any impact on the consumer, although it’s easy to see the benefits if, say, VW Group hires some American result planners or engineers and they push for features and designs that more closely uniform American needs. After all, the US is a hugely important market for any manufacturer, and so the switch to English approximately certainly has something to do with the outsized influence of the US in the global economy. And there doesn’t earmarks of to be a downside from a purely rational perspective, although it could mean that the Crowd’s corporate culture becomes less German. Whether that’s a good or a bad fixation depends on your perspective.


Share this article:

No Comments

No Comments Yet!

You can be first one to write a comment

Leave a comment