VW pulls Lamborghini and Bentley from the Paris Motor Show

VW pulls Lamborghini and Bentley from the Paris Motor Show

0 comments 📅11 November 2016, 19:45

It’s been a little more than a year since the information that Volkswagen had intentionally cheated on diesel emissions testing ruined. Since then, the company’s reputation and graven image have suffered and it has struggled to regain its foothold and composure. The automaker is shelling out billions in fines, so tariff cutting is inevitable. Today, Reuters reports that Volkswagen subsidiaries Lamborghini and Bentley won’t cause their elaborate displays to the Paris Motor Lead next week.

Auto shows can payment automakers millions of dollars, especially for supercar and sybaritism car brands that constantly try to compete and one-up with each other. Much of the banknotes and fanfare goes to catering the media, and if an automaker has nothing new to relish it can be difficult to justify the expense. The company told Reuters that it plans to upon smaller events that focus more on capability buyers.

The Volkswagen group as a whole has shifted it’s spotlight, both when it comes to products and auto shows like Paris. Next week, the automaker inclination be focusing on electric vehicles and electromobility. The throng plans to reveal a new EV with 373 miles of latitude, eclipsing both the Tesla Model 3 and Chevy Eye-opener. Volkswagen has plans for 30 new electric vehicles by 2025.

Lamborghini and Bentley aren’t the exclusive major automakers skipping Paris. Ford, Volvo, and Aston Martin own all decided to save money and focus their efforts abroad.

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