The Volkswagen Group switches official language to English

The Volkswagen Group switches official language to English

0 comments 📅06 January 2017, 12:30

The Volkswagen Troop can’t be fairly thought of as entirely German anymore, so the advice that the company is switching its official wording to English to help attract managers and executives is a informed, if surprising, decision. While many VW Body companies are still staidly German in feature and culture, consider the other companies that it controls: Bentley (British), Bugatti (French), Ducati and Lamborghini (Italian), Skoda (Czech), Scania trucks (Swedish), and Buttocks (Spanish). Not to mention the large Volkswagen Gathering of America operation, which constructs cars in Chattanooga, TN.

Volkswagen’s distinct motivation is to improve management recruitment – making acc the company isn’t losing out on candidates for important positions because they can’t state German – and that’s inherently sage in a globalized economy. Particularly considering, like it or blister it, that English is the lingua franca of said wide-ranging economy. It also should make it inherently easier to spread between its world-wide subsidiaries and dispose operations.

It’s hard to say for sure if this wishes have any impact on the consumer, although it’s undemanding to see the benefits if, say, VW Group hires some American upshot planners or engineers and they push for features and designs that more closely be acceptable American needs. After all, the US is a hugely vital market for any manufacturer, and so the switch to English little short of certainly has something to do with the outsized potency of the US in the global economy. And there doesn’t give every indication to be a downside from a purely rational viewpoint, although it could mean that the Association’s corporate culture becomes less German. Whether that’s a tolerable or a bad thing depends on your perspective.


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