Why Audi is staking its future on electric SUVs

Why Audi is staking its future on electric SUVs

0 comments 📅04 November 2016, 20:40

This much we certain: SUVs and crossovers sell like hotcakes. The fraternity style has become such a juggernaut that for the beforehand time in recorded history, sport utes whip out sedans this year to score the biggest slice of the voluptuousness pie. Love ’em or hate ’em, SUVs are here to stop, and carmakers are investing more than everlastingly in the segment.

Sport utility vehicles also played a bigger r than you might think in making Audi pertinent in the US, and based on what we learned during a sit-down with Audi of America president Scott Keogh at the Paris Motor Betray, their role is only going to proceed with to grow at the automaker.

Last year, the trade-mark sold 202,202 cars in the States, capping off 60 consecutive months of recount sales. But it’s not enough to focus on traditional SUVs like the Q5, which was launched on the heels of the far-reaching economic meltdown in a tiny small part of around 160,000 vehicles and has since ballooned to upon 400,000 units. The Q5 has scored 80 percent of its buyers from subjection, and a new plant in Puebla, Mexico, promises to churn coextensive with more units to the US and the world.

Still, tackling the unborn head-on can be like wrestling an eel – an transitory, almost impossible-to-execute challenge – and Audi is betting a gigantic part of that success will be the effort version of the E-Tron Quattro Concept that debuted in year in Frankfurt. Internally referred to as the C Bev, this battery-powered SUV claims a 311-mile latitude, and might as well be nicknamed the Tesla Representation X Killer.

“If you look at where this car migrated from,” Keogh says, “it started as a European-ish municipality car, and then it migrated into a sedan-ish sportback-y genus thing, and then we pushed very aggressively to put out it an SUV.” Keogh says the vehicle will hit showrooms “after 2018.”

The SUV layout clearly lends itself to batteries, but it also boils down to a easily understood bureaucratic advantage: “We get [government CO2 and fuel restraint] credits for volume,” says Keogh. “It’s not unbiased enough for a car to be there, it’s got to be a car that a lot of people be to buy.” Sized between a Q5 and a Q7, the E-Tron Quattro resides in a aim-rich environment, a 600,000 – 700,000 unit portion. Add Audi’s goals of electrifying 25 percent of its lineup by 2025, and a great volume, medium/large SUV simply makes reason.

So while coupes, cabriolets, and sports cars invite warm bodies to dealerships, it might be a battery-powered SUV that helps secure Audi – and the auto industry at chunky – to the next level.


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