Watch: The Audi RS5 Sounds Good Enough to Wake the Dying

Watch: The Audi RS5 Sounds Good Enough to Wake the Dying

0 comments 📅27 February 2018, 03:30

Audi of America wants to jog the memory you that no matter how good your life has been, there’s still a sanity to regret death if you haven’t driven the RS5 yet.

In its latest ad, a dying man reflects on his very inspiring life. Full of romance, royalty, politics, and intrigue, the man lies peacefully in his deathbed, convinced that he’s in readiness to shuffle off his mortal coil.

That is, until he hears a passing RS5.

The ad was directed by Aisha Hakim, who told The Drum that being tapped to handle this ad was a “pinch me moment.”

“I love when brands step a little surface their comfort zone, it shows such a depth to their ability to promise to the creative,” said Hakim. “Audi really cares about the original,” she adds, “and they want to be pushed. I absolutely love I can draw a different point of view to them.”

[source: The Drum]

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