Watch: Scott Keogh’s Outlook for Audi in 2018

Watch: Scott Keogh’s Outlook for Audi in 2018

0 comments 📅05 January 2018, 04:45

Audi of America’s president Scott Keogh took to the hot backside on Bloomberg TV Markets and Finance to answer a few questions about the year that was and the year that’s coming for Audi.

Capacity you, given Audi’s strong performance in 2017, and indeed over the ultimately couple of years, the seat wasn’t too hot. Still, Keogh says he doesn’t see the sales thrust slowing.

Not overall, anyway. Keogh did admit that sales in New York and Los Angeles power start slowing, but that the brand has pivoted towards the southern markets, unusually Texas, in an effort to continue growing. And with sales growth in Texas and Northern California fragrant in 2017, he said he didn’t expect the tri-state area an LA to hurt Audi.

Keogh was also bullish to the brand’s sedans, despite stagnant sales. He pointed out that in the face not earning many more sales in 2017, they far outperformed the market aftermost year, which fell steeply for sedans. That said, SUVs choice help to maintain sales growth, so don’t expect the SUV train to stop any opportunity soon.

Audi celebrated its 84th straight month of record sales in December, pre-eminent to a record breaking year for the brand. With a range of new sedans coming to the supermarket in near future, and more SUVs close behind, the new product side of the sales equation should, at least, be charmed care of.

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