Watch: RS4 Does Nothing but Cool Down in Latest Ad and It’s Great

Watch: RS4 Does Nothing but Cool Down in Latest Ad and It’s Great

0 comments 📅20 January 2018, 01:45

Most doing car ads are all track driving and rock and roll, but to sell its latest RS4, Audi decided to get rid of all of that. In preference to the ad says more by saying less.

Set entirely in the paddock with the car completely soundless, the camera pans around the car as it creaks, crackles, and sizzles.

The opening shot of a keep an eye on moves into the garage and past a car that has been run hard as it cools down.

As you budge past back from the hood the engine shuts off, the brakes sizzle, the metal creaks as it shrinks from its tenseness-expanded scale, and a little glow comes out of the exhaust pipes.

This ad shouldn’t be called Cooling Down, it should be called the afterglow.

Heed to me while I check flight prices to Europe.

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