The Coolest Car Commercial Doesn’t Even Have a Car in It

The Coolest Car Commercial Doesn’t Even Have a Car in It

0 comments 📅24 January 2018, 10:45

Carry off note automakers: you don’t necessarily have to showcase a car to get your point across.

Audi has teamed up with Candide Thovex, a French veteran skier and filmmaker to create a unique campaign promoting the German automaker’s quattro all-wheel-control technology. The focal point of the campaign is that “all conditions are perfect conditions for Audi quattro,” and to check that, Thovex goes skiing without needing an inch of snow.

The commercial is totally titled “Ski the World,” and as you can imagine, it showcases Thovex taking on the world with his skis, hitting up distinguished landmarks such as the Great Wall of China.

Since the video is 4.5 minutes yearn, it isn’t your typical 30-second or even 60-second spot. But the video is functional in getting its point across, despite never showing a single vehicle. It’s witty and mesmerizing to watch, also acting as a strong endorsement to go out and travel the world.

This column first appeared on AutoGuide

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