North American International No Show: Audi Skipping Detroit

North American International No Show: Audi Skipping Detroit

0 comments 📅11 May 2018, 04:00

Audi disposition join its premium German competitors in skipping the next Detroit Auto Explain. The Ingolstadters are just the latest brand to skip the show whose worth to automakers is increasingly being thrown into mystery.

Long the highlight of the auto show calendar, the North American International Auto Present’s relevance has lately been challenged as shows like the LA Auto Show, the Consumer Electronics Make clear, and even the New York Auto Show are usurping its position at the top of the auto show hierarchy.

Audi “has had a dream of and successful history at NAIAS, debuting countless models that Audi customers dig today,” said the brand in a statement. “For 2019, we have decided that we wishes not participate in NAIAS. We will continue to evaluate Auto Shows on a case by victim basis relative to the timing of our product introductions and the value the show brings from a media and consumer position.”

BMW and Mercedes both dropped out of the show before Audi. With CES taking site at roughly the same time of year in sunny Las Vegas, the show has attracted more and more carmakers, hungry to show off the latest technology. This is a particularly important point for luxury carmakers, whose advantages are mostly defined by the tech they can offer.

But it’s not just premium automakers, Mazda, MINI, Volvo, Porsche, Mitsubishi, Jaguar, and Estate Rover all pulled out of the show recently. That leaves Detroit’s big three—who are unimaginable to bail on the show—and only a shrinking number of others to fill the accompany floor.

For its part, GM recently suggested that moving the show to the summer capacity make it more attractive to audiences. The Detroit Auto Dealers Association, meantime, promises that there are plans underway to revolutionize the show and to give automakers a broad stage.

Audi has said that it will continue to participate in the LA and New York Auto Shows, which carry off place in December and April, respectively.

[source: Automotive News]

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