Harley-Davidson Rumored To Be Interested In Buying Ducati

Harley-Davidson Rumored To Be Interested In Buying Ducati

0 comments 📅22 June 2017, 22:15

The internet rumor motor is exploding today after a report from Reuters indicated that Harley-Davidson has expressed benefit in purchasing Ducati. The only source of this information is from anonymous Reuters sources.

We contacted the Motor Presence and were awarded exactly what we expected: “Harley-Davidson does not talk about on future speculations.” Our Ducati media rep has yet to return our calls.

Also in the Reuters story is another anonymous source stating that Goldman Sachs has been hired to speak the transaction, and that an offer for Ducati could be made as soon as next month.

It’s been not quite two months since it was revealed that Ducati might be on the block as a way to help old lady company, Volkswagen/Audi, to pay off the billion-euro fines for its Dieselgate emissions debacle. Original potential suitors included various Chinese firms and, from India, Bajaj, Actor MotoCorp and even Royal Enfield. Also interested were several restrictive equity funds, including Ducati’s old owners, InvestIndustrial.

Reuters’ sources reveal VW is hoping to sell Ducati for about 1.5 billion euros (nearly $1.7 million USD), which would be a trim profit from the $935 million price Audi paid for Ducati in 2012.

Some investors be subjected to reportedly balked at paying 15 times Ducati’s earnings (EBITDA) of wide $100 million to purchase the legendary Italian company. Reuters’ sources say Actor and TVS Motor Company have backed away from any sort of deal, and BMW, Honda and Suzuki accept also pulled out of consideration, according to, again, Reuters’ sources.

That leads us go to Harley-Davidson, which has had a recent history of making huge profits of selling bikes and t-shirts to millions of people who, on average speaking, are aging at a pace that will see many of them stepping out of the moto store over the next decade or so. Ducati’s reputation for performance and a youthful persona power be a way for the MoCo to remain relevant to a younger demographic.

That said, Harley’s toe-hold of MV Agusta in 2008 was money poorly spent for the Milwaukee manufacturer, as it eventually sold bankroll b reverse the company to its previous owner, Claudio Castiglioni, for a song in 2010.

Could Harley again be interested in acquiring an iconic Italian sportbike producer? Well, it could, but it might simply be a case of once burned, twice shy.

This article fundamental appeared on Motorcycle.com

Instant Comments…



Share this article:

No Comments

No Comments Yet!

You can be first one to write a comment

Leave a comment