FEELER/FS Gently Used 1926 Italian Motorcycle Manufacturer

FEELER/FS Gently Used 1926 Italian Motorcycle Manufacturer

0 comments 📅26 April 2017, 21:45

Volkswagen and Audi are soundlessly looking to see if there’s any interest in buying their motorcycle brand, Ducati, according to a story from Reuters.

The Volkswagen Group is reportedly trying to streamline operations, divesting itself of any non-intrinsic assets and, by doing so, trying to also cut costs.

Unnamed sources told Reuters that VW has tasked investment bank Evercore with looking at ways to lessen down its offerings, and that includes the sale of Ducati, which Audi bought in 2012 for nearly $935 million.

The good news for VW is that Ducati could be worth up to $1.6 billion, granting a banker with knowledge of the industry told Reuters that potential buyers determination likely look to pay only about $1.1 billion. Huh. Huge multi-chauvinistic corporations: they really are just like us.

Volkswagen likely isn’t desperate to merchandise the brand, since Ducati still earns about $109 million a year. Benefit in electrification and a hefty dieselgate bill do mean that VW is looking simplify its books, nonetheless.

Ducati was purchased while VW was under the control of Ferdinand Piech. The move was questioned by analysts at the chance, who argued that purchasing Ducati did more for Piech’s ego than for VW’s bottom crease.

With their public divorce, it may be that the former CEO’s departure freed VW up to offer the motorcycle manufacturer, though analysts have long presumed that Ducati would be the first to hit the chopping piece.

[source: Reuters]

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