Autonomous Transit Could be Free If you’re Willing to Put Up with Ads

Autonomous Transit Could be Free If you’re Willing to Put Up with Ads

Autonomous Transit Could be Free If you’re Willing to Put Up with Ads

0 comments 📅11 May 2017, 01:15

Call out Don Draper, because there’s a new place for Madison Avenue to stick its nose in. According to VW’s Johann Jungwirth, autonomous car rides could be made unencumbered through advertising.

Jungwirth is in charge of digital strategy for the Volkswagen Group since he moved from from Apple in 2015 and says that with autonomy taking away the dangers of distracted driving, cars suit a great place to advertise.

“Above 90% of in-car advertising will be in self-driving vehicles, so autonomous technology choice be a real game-changer,” said Jungwirth, speaking at the Financial Times Prospective of the Car Summit. “Think about Nike for example. They’re offering a new shoe inclusive of in-car advertising, and you can bring people to the store directly.”

Such a scheme would, of process, be limited to autonomous cars that are part of a ride-sharing program, not privately owned. The conclusion would be short, free rides on demand in cars like Sedric, which VW premiered in Geneva.

“If we about the basics—like getting to the grocery store or the doctor—then these journeys could be funded by advertising,” he said.

Jungwirth said that this fitting wouldn’t become a reality until the mid-2020s, but that it is his mission as Chief Digital Strategist to construct VW proficient in hardware, software, and services.

[source: Auto Express]

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