Audi will spend less on future technology as it focuses on future technology

Audi will spend less on future technology as it focuses on future technology

0 comments 📅09 November 2016, 04:30

It seems the extraordinarily thing meant to be saved by Audi curtailing spending could also seize a hit as a result. A report from Reuters outlines a few ways Audi commitment cut costs in the wake of its parent company’s diesel discredit. While focusing on EVs, autonomous driving, and new connected technology preferably of its current vehicle portfolio, Audi is axing plans for a scent to test self-driving cars as excellently as facilities meant to produce new concepts and batteries. Or, you be acquainted with, exactly the kinds of things Audi is now focusing its efforts on.

Some of this shouldn’t come as a set someone back on his. We already know about the death of the R8 E-Tron, a low-tome EV that wasn’t going to make the tag much money and didn’t pan out as a halo charged car quite like the company probably hoped. Then there’s the new E-Tron crossover, which has been in the works for a while and choice head a line of consumer-grade EVs from the brand – the philanthrop that will make money as prolonged as they sell in mass-market numbers, something Tesla has shown is reasonable. That project is surely safe, although perchance it will now take longer for the EVs to gain autonomous abilities.

This mutation in funding direction could mean that the planned autonomous route, dubbed IN-Campus as it was to be located in Audi’s territory of Ingolstadt, was going to be more for show than solid research, or that Audi thinks it can get the selfsame outcomes in its existing facilities or new ones located to another place. (The company’s work council is upset by the blueprint being put on hold, as it could mean more jobs leaving Germany.)

There’s also the really strong possibility that this provides a welcome opening for the company to cut some fat. Reuters notes that Audi spends more on R&D than rivals BMW and Mercedes-Benz, consideration having the whole VW Group to leverage. While the diesel defamation was certainly not welcome, it may be forcing Audi and the other Company brands to take a closer look at even out sheets than they otherwise would be undergoing. The result of all of this could be a leaner ensemble, assuming too much attention doesn’t roaming to low-volume EVs and away from what are noiseless the core products.


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