Audi Sport To Turn More Attention To Non Euro Markets

Audi Sport To Turn More Attention To Non Euro Markets

0 comments 📅21 March 2017, 22:45

Audi Sport CEO Stephen Winkelmann says the doing sub-brand will turn more of its focus toward non-European markets prevalent forward.

The performance brand’s current portfolio consists mostly of small vehicles such as the S3 and S4, the recently launched RS3 and the TTRS. North Americans don’t buy immature cars in massive amounts, however, so the brand will start to turn its attention toward vehicles they are interested in – those being SUVs and crossovers, principally.

“To get out of the ‘Euro-centric world’ we are in today, most of the cars we are going to start in the future will be ‘world cars’ or ‘global cars’,” Winkelmann told in a late-model interview.

“We want to have a shift into the SUV segment and we want to org cars which are more likely to be ‘world cars’, to have cars which are approximately equally distributed in the bigger-selling regions of this world.”

It seems ineluctable that a majority of the eight new S or RS vehicles Audi promised would arrive in the vanguard year’s end will be SUVs or crossovers that will be headed to North America. The interpretation brand is hoping to win buyers not just in the U.S. but China and Japan as well, even granted Winkelmann acknowledges that North America is  where the majority Audi Sport’s pinpoint is.

“For now, our focus is mainly North America,” he continued. “But there are also big opportunities in every part of Asia, the Middle East, and also Australia, South Africa and Japan.”


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