Audi Sales Drop 1.1% in 2016

Audi Sales Drop 1.1% in 2016

Audi Sales Drop 1.1% in 2016

0 comments 📅16 March 2017, 05:15

China proved itself to be one of those hideously harmful swords with two edges last year, as a sharp sales decline in January meant that Audi’s biggest customer base caused the automaker’s annual sales figures to drop by 1.1%.

That drop without considering seeing double digit increases (yet again) in America and more moderate increases in Europe.

As sales pick up to drop in China—they’re down 24% so far this year—Audi has to lay one’s hands on ways of returning to growth there. Fortunately, the comapny’s head of sales, Dietmar Voggenreiter, feels the automaker is primed to do so.

“We see vast opportunities for the future in China, as the world’s leading market for sales, digitization and e-mobility,” said Voggenreiter. “We are preparing our profession model for these opportunities and intend to take far-reaching, sustainable decisions with our partners. In so doing we are winning a challenging, yet important step.”

The good news for the automaker is that it’s performing reasonably satisfactorily in most other important markets, especially America.

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