Aston Martin CEO to personally inspect first 1,000 DB11s

Aston Martin CEO to personally inspect first 1,000 DB11s

0 comments 📅09 November 2016, 04:15

The Aston Martin DB11 is active to be a significant vehicle for the British automaker and to guard that new owners are getting a flawless agency, CEO Andy Palmer will be going the subsidiary mile to personally inspect the first 1,000 models. According to a latest tweet by BBC Autos reporter Matthew Phenix, Palmer when one pleases be working overtime to give the first set of vehicles an further dose of love. The CEO will also be placing an inspection badge, which bears his signature, onto every one of the DB11’s V12 engines he looks throughout.

The awareness of giving the DB11 more love over the interlude of Aston’s lineup makes sense as the DB11 is the key all-new vehicle to debut from the automaker since Palmer took greater than as CEO in 2014. The DB11 is the 10th car in the iconic DB lineage that began with the fantastic DB1 in 1948. And with the DB line being the most prosperous model for the automaker, there’s a lot riding on the new DB11.

This isn’t the foremost time a CEO has gone to extreme lengths to secure that vehicles are up to snuff as Elon Musk reportedly slept in a sleeping bag on the mill floor for the production of the Tesla Model X. Expectedly Palmer’s extra effort will pay off for the DB11.


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